Reaching the top of the pyramid of the real estate market is an instant goal to the everyday real estate agent looking to make a name for themselves in the industry. Along the way, there are obstacles and challenges that needs to be surpassed, but like most apprentices, they have equipped themselves with a mentor in their agency who can guide them along the way. These are just bits and pieces of the total picture that an agent needs to take notes on to advance their career and weave their way through puzzling maze of real estate sales.
- Remember that you’re not here to sell
The thing with real estate is- an agent’s job is not to sell. You should try to manage and guide your clients. When a client feels or finds out they have been “sold,” you are likely on your way to the road of resentment and customer dissatisfaction. Instead, provide advice, educate, keep your clients focused on the goals they described for you. Put the needs of the client ahead of yours. You’re not only selling a house, but a sanctuary, ready to be filled with memories and a lifetime of nurturing.
- Value Creation
The best piece of advice you may ever pick-up in this career path is to create value. Focus on creating value for your clients, initiate trust with our audience. Trustworthiness will be the single greatest asset in your books. It will lead to greater opportunities within your industry and will help forge wonderful client relationships. - More options, more opportunities
Be a trustworthy adviser. By introducing multiple options that can fit their preferences to a potential client, you can guide them to the best option that they can get rather than pushing something on them. Tell the client if your readied solution isn’t the right fit for them, Yes, you might lose a sale and not bring home the “W” but the trust you forge with people by being genuine brings out more long-term value than any individual sale. - Be Personal
Most aspiring agents training on the sales boot camp is about getting the “prospect” to do what you need them to do. Get the contract signed, then you go for the kill. You are there to curate, your ultimate responsibility is to serve the client and to cater to the client’s needs. - Go Hard, or Go Home
Be obsessed for the right reasons. Obsession is the key in this industry, be obsessed with pulling in clients to acquire your product or service. Be obsessed with providing them with the highest level of service and satisfaction. Be obsessed with catering to their needs and trusting your business while you’re at it. - Open your ears, open your mind
Being a good listener is key to sales success, actually being a good listener is the key to everything if you’re vying for success. Listening shows that you care, and makes it easier to understand what the prospect’s needs and wants are and how you can attack those demands — which then helps you package a solution that actually works. For the most times, prospects simply need to convince themselves. Sales kind of works like gravity- it just needs a little push. In those cases, you just need to listen and validate what they’re saying
- Do your thing
Constantly make your calls , the more relevant events that’s related to your cause you go to, the more follow ups you do, the better your sales results and report will be. It’s the little things that get you, track your activities and you will clearly see that it boils down to how much you are actually doing that generates sales. Meetings and brainstorming sessions are awesome. However, these activities won’t drive sales- implementation will.
Krys Dale's Blog 